Get The Ayu Look
We exist to empower women with the tools and knowledge to unlock their full, incredible potential. At AYU we teach women how to enhance what they already have rather than mask it.
Make Up Tips & Advice
AYU is dedicated to empowering women with the tools and knowledge to bring out their best selves.

Spring Makeup Tips for Soft Glam Makeup
Spring is the perfect time to refresh your makeup routine, and nothing says beauty like a soft glam makeup look. With glowing skin, soft definition, and just the right touch of colour, it’s a fre...
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Mother’s Day Gift Ideas: Beauty, Self-Care & Makeup Gifts
Mother’s Day is the perfect time to celebrate and pamper mums-to-be, making them feel loved and appreciated as they prepare for their little one’s arrival. Whether it’s a relaxing self-care gift, b...
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5 Autumn Blush Trends for Different Face Shapes
As the leaves turn golden and the air becomes crisp, it's the perfect time to refresh your makeup routine. Autumn calls for richer, warmer tones, and one of the best ways to embrace this season is...
Read moreMeet The Team
At Ayu we have a great team working behind the scenes to bring our brand to life. From the moment you place your order online we are busy in the warehouse picking and packing it for you. Our office and customer service team are always on hand to help :)
SELECT YOUR SKIN TONE
CHOOSE THE SHADE THAT BEST REPRESENTS YOUR SKIN TONE.
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1SELECT YOUR SKIN TONE
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2SELECT KIND OF COVERAGE
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3FIND YOUR MATCHES
About Us
Ayu is an Irish owned and based vegan cosmetics brand. At Ayu we create cosmetics for real women.
Ayu application is simple, quick, wearable and natural - More importantly - it's easy!
We are dedicated to empowering women with the tools and knowledge to bring out their best selves.
At Ayu we want to show women how to enhance their natural beauty rather than mask it.