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  • Sale

    Up to £400 off on Summer Holidays at First Choice

    Book your holidays and save up to £400 without using any First Choice discount codes. Book your holidays and relax! Enjoy your stay!

    Until further notice
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    Get this deal


    Offer valid until:
    Available indefinitely
    Offer is available while supplies last, does not combine with other promotions, discount codes, does not include gift cards nor vouchers
  • Sale

    -40% All Inclusive Holidays at First Choice

    Looking for all-inclusive holidays? Great! You can save up to an additional 40% without adding any First Choice discount codes. Enjoy low prices!

    Until further notice
    Viewing this coupon
    Used this coupon
    Get this deal


    Offer valid until:
    Available indefinitely
    Offer is available while supplies last, does not combine with other promotions, discount codes, does not include gift cards nor vouchers
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Coupons First Choice

Type Discount details Expiry date
Sale Up to £400 off on Summer Holidays at First Choice Until further notice
Sale -40% All Inclusive Holidays at First Choice Until further notice

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First Choice Cancellations

There are two types of changes and cancellations listed in the terms and conditions on the First Choice website. If the change is a result of the customer’s actions, a fee might be imposed on the customer to compensate for the results of said change. The fee is dependent on the number of days before your First Choice holidays were supposed to begin. The closer you are to the start date, the bigger the fee is going to be. The same rules apply to cancellations. If the customer cancels a booking, they will be charged with a cancellation fee. Further details can be found in terms and conditions of the website. All changes and cancellations are done through the First Choice Manage My Booking tab or by phone.
In the event of a change of the offer by First Choice, the customer may receive compensation. The amount is linked to the number of days before your holiday package was supposed to start. As far as cancellations are concerned, First Choice will either issue a refund or offer a similar booking that matches your criteria both financially and in terms of accommodation. If you have any additional questions, the best way to get answers is to contact customer service.

How to use First Choice discount code?

  • Pick and copy the discount code

  • Paste the discount code at checkout in the store's website

  • Enjoy your discount

Check Out These Amazing Categories and Redeem Your First Choice Promo Code

Liberty in Hisaronu, Turkey

This is one of the most popular First Choice 2020 destinations. The tourist village on the south-west coast of Turkey has plenty to offer in terms of the geographical area. It’s less than 3 miles away from the Mediterranean Sea. You can explore the nearby Turkish towns or just stay in the complex and enjoy a variety of activities. Whether you decide to go with the whole family or by yourself, you will surely find a place for yourself there. Three different swimming pools, movie nights, parties – that’s just a fraction of what Liberty has to offer. The rooms are spotless and the views are spectacular. The forests or mountain ranges – take your pick. Don’t forget to pick your First Choice promo code to make your holiday that much better of an offer.

Riu Palace in Cabo San Lucas, Mexico

Located in the South of Baja California, Cabo San Lucas is the go-to destination in Mexico. The weather, the beaches, the food and the culture are simply to die for. Those who want to experience the very best Cabo has to offer should look no further than the Riu Palace. It’s a gorgeous resort with nearly 700 rooms. Just look at the picture! The resort is right at the beach. Four swimming pools, six restuarants, and, get this, swim-up rooms! It’s the crown Jewel of Cabo San Lucas. This is an all inclusive offer, so all the meals, drinks and snacks are included in the cost of your stay. To get the feeling of ultimate relaxation, go to the spa located in the resort. It’s not the cheapest deal out there, but it can be brought down to a more reasonable level by redeeming the right First Choice discount code.

Grifid Encanto Beach in Golden Sands, Bulgaria

The Black Sea is calling. This recently-renovated resort has everything that can help you learn more about Bulgaria and all that it has to offer. One of the main features of this place is the number of sports activities you can enjoy during your stay. Beach volleyball, aerobics, aqua aerobics, and Zumba – all of that is located in the complex. A well-equipped gym allows you to stay fit and the kids club gives the little ones a place to learn and have fun in a safe environment. Other amenities include saunas, a steam bath and a spa. It’s a wonderful place for a nice getaway for a couple of days.

First Choice Reviews


First Choice Holiday Village Costa del Sol

We were looking for some affordable places to go on holiday and this one popped up. We considered other options, some were even cheaper, but this one seemed like the most all-around deal. When we got there, we were positively surprised. The place looked just like it does in the pictures and that isn’t always the case. The kids had plenty of space to run around and they made a few friends when we were there. One thing that made us go for this particular deal was that one of the children could go there for free. It saved us a lot of money in the process. My kids really want to go there again, but my wife and I were thinking about other countries. We’ll see.


St George Hotel in Paphos Cyprus

On our honeymoon, we decided to go somewhere we’d never been before. The problem was, we didn’t have as much left in our budget as we’d expected. Weddings are expensive, apparently. We considered going to Italy and we were really close to booking it, but then my friend sent me this offer so we changed our plans and went to Cyprus. It’s such a beautiful place! The water is crystal clear and the sand looks completely different than the one you see in England. And the weather was great, except for two days where it rained like crazy. One of the most shocking things was the way people treated each other. Everyone was very friendly and very direct which was slightly strange at first. The hotel looks very nice and the room service did a good job most of the time. We did some sightseeing, too, but it wasn’t as wonderful as I thought it would be.


More Information About First Choice

Company History

The full name of the company is First Choice Holidays Limited, although it has been operating under that name since 1994 and it had been founded a little over 20 years prior, in 1973 to be exact. The founder’s name is Neil Scott. Before joining the holiday business, Scott had done other things. He was a London taxi driver and he sold ice cream from a truck. In the beginning, the business was known as Owners Abroad. It took nine years for the company to get listed on the London Stock Exchange. One of the biggest turning points in the History of First Choice was its merger with TUI. Since 2007, First Choice has been part of the TUI Group.

First Choice All Inclusive Holidays

The best and most cost-effective type of holidays is an all inclusive package. On the surface, it might not seem that way, but if you factor in all the food and drinks you go through during your stay, it’s more economical to pay extra for all the food and drinks you can possible eat and drink. On top of that, the First Choice all inclusive packages include the flight, transportation to and from the airport. Some places offer extras, such as free activities. Contrary to popular belief, the all inclusive deals are not just for those for want to bask in luxury. More affordable resorts also provide this option. Worrying about extra charges for food and drinks is simply not worth it, especially if getting the all inclusive offer costs less.

First Choice Black Friday

Thinking of booking holiday way in advance? You should consider doing so in November because that’s when the best deals happen. Why? Well, it’s because of Black Friday. Yes, that one day in November when everyone does shopping. Sure, most people buy things such as clothes or electronic devices, but Black Friday is a special day for travel agencies, too. Get a special First Choice discount code on Black Friday and see how much cheaper your booking can be! It costs you nothing, takes literally a few clicks and the savings are huge. Using First Choice vouchers is a no-brainer. Here, you can find all the First Choice codes and you can be sure that they are up to date and working.

First Choice Cyber Monday

Black Friday is not the only day when retailers go crazy with dropping prices. There is another shopping holiday mere days later, but this one is restricted for online sellers only. As luck would have it, First Choice offers its services on the internet, which makes it the perfect place to browse and book holiday deals. You can expect hundreds of deals to have their prices dropped just for this one day. Some of them will take part in regular promotions, but other deals will have their prices lowered only if you use one of the First Choice discount codes.

Information about First Choice

Are you looking for a good deal on your holiday trip? First Choice should be your… first choice. There are thousands of deals to choose from. What makes First Choice so enticing? Aside from the wide range of deals, the prices are also quite varied. What does that mean? It simply means that everyone can find a quality deal in their preferred price range. Whether it’s just a hotel or an all inclusive package with all the bells and whistles, you can be certain that the deal you choose will match the description and provide you with a great time. The places listed on the First Choice website are verified by experts, giving you piece of mind before (and after) booking your next holiday. There is only one thing that makes the whole experience even better: using First Choice discount codes! You won’t believe how much cheaper your holiday can be if you find the right one. What are you waiting for? Get your code and start planning your dream holidays!

First Choice Address

Wigmore House, Wigmore Lane
Luton, Bedfordshire LU2 9TN

Contact First Choice
helpline: 0203 636 1310

Also, check out discount codes and offers in the most popular stores

Brand Features

  • Frequent Discounts and Promotions
  • Frequent Discount Codes

Payment Options

  • Credit Card
  • Debit Card

Delivery Options

  • Sent by Email
  • Standard Delivery

Tips And Hints

As much as we love First Choice discount codes, some deals don’t need them to be unmissable. The First Choice late deals are heavily discounted due to the fact that there are still some places left and the booking date is almost there. The number of last minute deals changes pretty much every day but the date availability may not be a wide as with standard bookings. That’s the only drawback of a deal that can be considered a First Choice sale of sorts. One more thing to note: not all First Choice promo codes may work with Last Minute offers.

Did you know that there is a dedicated section with offers created specifically for families? The free child places include deals where you don’t have to pay for your child’s room, travel or food. It’s a great deal since most prices are listed per person. That way, you can save hundreds of pounds on your holiday or travel. Not all First Choice offers include free child places, so make sure you read the descriptions carefully. Combine the offer with a First Choice promotional code to get the ultimate discount.

While there are all kinds of sales and other special promotions in circulation, nothing beats a good discount code. Some of them can be used on deals that are already discounted. It’s the smart way to book holidays. After all, not all First Choice discounts are created equal, so finding the right one is crucial if you’re serious about saving money.

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User opinions of First Choice

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  • good discounts

    5 / 5
    Sometimes you can get nice discount codes and book holidays for much less
  • the best codes

    5 / 5
    First Choice is my fav travel website, they offer the best discount codes!!!!!!!!